Know Which Products Actually Make You Money.
CFO-level financial strategy for eCommerce brands scaling past $500K. We turn your Shopify dashboard into a growth engine, with unit economics, inventory forecasting, and channel profitability you can act on.
45 minutes, online. Within five business days you receive a one-page financial read of your business: where cash is going, where margin is leaking, and the three numbers we would watch first. Yours to keep.
Your Sales Are Growing. Your Clarity Isn't.
Revenue is up, but profit is flat
You're selling more than ever but can't figure out where the margin is leaking. Shipping costs, ad spend and marketplace fees are eating into profit and nobody's tracking it.
Inventory ties up all your cash
You're guessing on reorder quantities and timing. Some SKUs sit for months while best-sellers go out of stock. You need a forecast, not a feeling.
You don't know your true unit economics
What's the real cost per order after COGS, shipping, packaging, returns and marketplace fees? If you can't answer that per SKU, you're flying blind.
Multi-channel is multi-headache
Shopify says one thing, Amazon says another, your accounting software says something else entirely. You need one source of truth across every channel.
Ad spend has no financial guardrails
You're spending $10K+ a month on Meta and Google but no one's tying ad spend to actual contribution margin. Your ROAS looks great until you factor in returns and fulfilment.
You're ready to raise capital or exit
Investors and acquirers want clean financials, cohort analysis, and a clear growth story. Your Shopify analytics page isn't going to cut it.
If any of these hit home, you need a CFO who speaks eCommerce, not just accounting.
CFO Services Built for eCommerce
We don't just do your books. We build the financial intelligence layer that turns your eCommerce data into strategic advantage.
Unit Economics & SKU Profitability
True cost-per-order and contribution margin by product, variant and channel. Know exactly which SKUs are making money and which are dragging you down.
Inventory & Cash Flow Forecasting
Demand-driven reorder models, seasonal inventory planning, and cash flow projections that factor in lead times, payment terms and promotional calendars.
Channel Profitability Analysis
True P&L by channel. Shopify DTC, Amazon, eBay, wholesale, retail. Including all fees, fulfilment costs, returns, and marketing attribution.
Marketing Spend Optimisation
Tie your ad spend to actual contribution margin, not just ROAS. We build marketing efficiency dashboards that show the real return on every dollar after all costs.
Management Reporting & KPI Dashboards
Monthly reports with the metrics that matter for eCommerce: AOV, LTV, CAC, repeat rate, gross margin by channel, inventory turnover, and more.
Growth & Fundraising Advisory
Investor-ready financials, cohort analysis, growth modelling, and capital planning. Whether you're raising a seed round or preparing for acquisition.
The Metrics That Actually Matter
We build custom dashboards around the KPIs that drive eCommerce growth, not generic accounting reports.
Sample eCommerce KPI Dashboard
Illustrative: sample figures. Yours is built from your own data and updated monthly.
We Speak Your Tech Stack
We integrate with the platforms you already use, pulling data into a single financial view so nothing falls through the cracks.
“Exceptional advice and ongoing support from the entire team at Ascend Solutions to get our business up and running. In addition to accounting and payroll setup, they also helped project manage the remaining web development and integration requirements. They've helped us at every stage of the journey and remain part of our Advisory Board.”
Nicholas Love
CPA, MAcc, BCom (ANU), eCommerce Financial Strategist
“Most eCommerce founders are drowning in data from Shopify, Amazon and their ad platforms, but starving for actual financial insight. We bridge that gap.”
Nicholas combines CPA-qualified financial rigour with hands-on commercial experience in eCommerce, retail operations, and technology integration. He understands the unique challenges of multi-channel commerce, from inventory cash conversion cycles to marketplace fee structures, because he's worked in the businesses, not just looked at the spreadsheets.
We work with DTC brands doing $500K through to established multi-channel businesses approaching $10M, across consumer goods, health & beauty, fashion, and specialty food & beverage.
Learn More About Nicholas →Frequently Asked Questions
How is this different from a regular bookkeeper?
A bookkeeper records transactions, we analyse them. We build contribution margin models, channel P&Ls, inventory forecasts and growth scenarios. Think of us as your fractional CFO who happens to speak fluent Shopify.
What eCommerce platforms do you work with?
We work across Shopify, Amazon (AU & global), eBay, Square, WooCommerce, BigCommerce and wholesale/B2B channels. On the accounting side, we integrate with Xero, QuickBooks Online, MYOB and NetSuite.
What size eCommerce business do you work with?
Our eCommerce CFO services are designed for brands doing $500K to $10M+ in annual revenue. Below $500K, our standard bookkeeping packages are usually the better fit.
How quickly will I see results?
Most clients receive their first SKU profitability analysis and channel P&L within 2–3 weeks of onboarding. The full dashboard and reporting framework is typically operational within 30–45 days.
Can you help with fundraising or preparing for acquisition?
Absolutely. We build investor-ready financial models, cohort analyses, and growth projections. Clean, well-structured financials dramatically improve your negotiating position.
Do you handle the bookkeeping too, or just the advisory?
Both. Many of our eCommerce CFO clients also use our bookkeeping team for day-to-day transaction processing, payroll and BAS. We offer bundled pricing for advisory + bookkeeping.
Ready to Actually Understand Your Numbers?
Schedule a confidential strategy session. 45 minutes, online. Within five business days you receive a one-page financial read of your business: where cash is going, where margin is leaking, and the three numbers we would watch first. Yours to keep.