Privacy Policy

1. About This Policy

Ascend Solutions Pty Ltd (ABN as listed on our website) ("we", "us", "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our website https://ascendsolutions.com.au/ or engage our services.

We are bound by the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).

2. Information We Collect

We may collect and hold the following types of personal information:

• Identity information: Name, business name, job title
• Contact information: Email address, phone number, postal address
• Financial information: Business financial records provided to us for the purpose of delivering our bookkeeping, payroll, BAS and advisory services
• Technical information: IP address, browser type, pages visited, referring URL (collected automatically via cookies and analytics tools)
• Enquiry information: Messages, service preferences and other details submitted via our contact forms
• Lead magnet information: Name and email address provided when downloading free resources from our website

3. How We Collect Information

We collect personal information through:

• Contact forms and enquiry forms on our website
• Lead magnet download forms
• Email, phone and video call communications
• Service engagement and onboarding processes
• Cookies, Google Analytics and similar tracking technologies
• Third-party tools such as Microsoft Bookings

4. How We Use Your Information

We use personal information for the following purposes:

• To provide, manage and improve our bookkeeping, payroll, BAS, software advisory and CFO services
• To respond to enquiries and provide quotes
• To send requested resources (lead magnets and downloads)
• To communicate with you about your account and services
• To comply with legal obligations, including ATO and TPB requirements
• To improve our website and user experience through analytics
• To send occasional business updates or newsletters (you can unsubscribe at any time)

5. Disclosure of Information

We may disclose your personal information to:

• The Australian Taxation Office (ATO) — as required for BAS lodgement, STP reporting and other tax obligations
• Software providers — such as Xero, QuickBooks, MYOB and other platforms used to deliver our services, under their respective privacy policies
• Third-party service providers — including cloud hosting (WP Engine), email providers, and analytics tools (Google Analytics), who are bound by their own privacy policies
• Professional advisors — accountants, auditors or legal advisors, where necessary
• Regulatory bodies — where required by law

We do not sell, rent or trade your personal information to third parties for marketing purposes.

6. Cookies and Tracking

Our website uses cookies and similar technologies to:

• Analyse website traffic and usage patterns (Google Analytics)
• Track advertising effectiveness (Facebook Pixel, where active)
• Remember your preferences

You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.

7. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure. These measures include:

• Secure, encrypted hosting via WP Engine
• SSL encryption on all web traffic
• Access controls and authentication for financial data and software platforms
• Regular review of data handling practices

8. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Financial records are retained in accordance with ATO record-keeping requirements (generally 5 years).

9. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or out-of-date information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Make a complaint about how we handle your information

10. Third-Party Links

Our website may contain links to third-party websites (e.g., Xero, QuickBooks, Microsoft Bookings). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy, wish to access or correct your information, or would like to make a complaint, please contact us:

• Email: info@ascendsolutions.com.au
• Phone: (02) 6189 2248
• Address: Canberra, ACT 2617

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).